About This Coffee
Husband and wife duo Haile Gebre and Dimbelal Endale founded Mora Mora River Valley Development Organic Coffee’ (Moredocofe) in 2002. As Moredocofe, Gebre and Endale own 2 farms and 1 washing station that also buys ripe cherry from nearby smallholder out-growers.
In addition to producing great quality coffee, Moredocofe is dedicated to working with nearby smallholders to give them access to tools for improving coffee quality and address a changing climate. Moredocofe runs a seedling nursery that shares seedlings at no charge to all out-growers and provides trainings on cherry selection and best agricultural practices. They also use their sample roaster to expand access to cupping knowledge and enable small producers to taste their own coffees—many for the first time—and better understand feedback about quality and taste.
Gebre and Endale operate a program on Moredocofe’s 2 farms that transforms organic material into organic compost. They also encourage smallholder out-growers to start similar programs to improve coffee quality and protect the land.
Harvest & Post-Harvest
Moredocofe’s washing station receives cherry from both its farms and the farms of the 300+ smallholder producers who grown
Coffee cherries are delivered daily to the station from Moredocofe’s farm, as well as their 300 out-grower partners, who each have around 2–3 hectares of land located at 1,800–1,900m above sea level.
This Natural lot benefits from the knowledge of countless generations of Ethiopian coffee producers who have been processing Natural coffee since time immemorial. At intake, cherry is visually hand sorted to remove any underripes, overripes or damaged cherry and then floated to grade by density. Finally, cherry is laid to sundry in thin layers on raised beds. For the first few days, workers turn drying cherry almost constantly to promote even drying. After a few days, frequent turning continues as the layers of cherry are gradually thickened. Thicker layers helps slow drying and stabilize water activity. Cherry is covered from the direct heat of the midday sun and overnight to prevent moisture build up on cherry.
The Guji region receives ample rainfall and is marked by steep mountainous terrain. Perfect conditions to support the vast array of coffee found here. Only recently have Guji coffees been distinguished from neighbouring Sidamo and Yirgacheffe producing areas. Due to their immense quality and unique profiles however, they are quickly gaining international recognition.